Author Archives: Namithaa
Top 5 Tips To Recover From Negative SEO Attack
We have seen a huge impact of SEO in the digital marketing industry from the past 5 years. White hat SEO brings a positive result. If you follow the Google search engine rules, it is highly possible to get rewarded as one among the SERP. Never go for black hat SEO techniques. Your website will be considered as spam. Grey hat SEO techniques somewhat lie between black hat and white hat SEO. Be very careful and do not get trapped in a negative SEO.
SEO analysts must always avoid penalties caused by black hat techniques. It is suggested to stay within the white and gray hat SEO techniques. So, what exactly is meant by negative SEO?
What is Negative SEO?
Negative SEO is the action committed by your competitors. They are trying to pull down your campaigns and link building techniques. Ultimately, their aim is to lower your search engine ranking. Your competitor might use banned SEO techniques that are considered as a penalty. Such companies who implement negative SEO also performs on-page and off-page SEO for their own website. At the same time, they portray that your site is not worth to stay on the top ranks.
How To Identify The Culprit?
SEO becomes complex when you come across the following obstacles:
- Strict Algorithms
- Subsequent Penalties
- Consistent Updates
There is extremely high competition among the websites under the same niche. It makes some of the culprit companies to perform negative SEO attacks. In this blog post, we help you to better understand this stealth move.
Negative SEO mainly happens in the off-page link building tactics. It is indirectly performed by your competitors by using the third party website. Sometimes, you may experience a sudden drop in traffic to the website. In addition, you may witness the penalty warning. So, how to recover from such unexpected attacks?
Take Action Immediately
It takes a considerable time to achieve top rank on SERP. If negative SEO attacks add up, it makes the process still more complicated. It is very important to notice and act fast whenever your site is hit by negative SEO. Search engines have the ability to quickly recognize such websites. As a result, you will lose the precious top ranks and website traffic as well. Identify all the bad links and remove them from your site. Such links can be removed manually by accessing the web admins.
Once you have prepared the list, notify the webmaster and remove all the bad links directing to your website. Your existing high domain authority backlinks might be removed. In such a case, send an official email to the respective domain stating the problem. Explain the reason and request for another good link. As a final step, you can seek support from Google’s disavow tool.
Be constantly alert
You must be in a defensive mode as you are attacked by negative SEO. Make sure you turn on the email notifications of Google webmaster. It reminds you constantly about any suspicious activity or penalty. Are you performing the site audit on a regular basis? Start monitoring the site backlinks and eliminate all the spammy comments. Scan all the malicious activities and deal with the false claims on your website. Also, respond to any fake social media accounts and deny their feedback.
Defend with tools
Internet marketing is now filled up with link building strategies. Companies use professional tools to maintain the website healthy. For instance, plagiarism attacks can be avoided by using relevant tools. It scans the internet for the presence of any duplicate content. So, you can find whether your content is illegally distributed over the internet. If yes, it can definitely influence the SERPs. Most of such tools tend to be paid subscription. It becomes a necessity to invest in such tools. As a result, you can easily focus on ranking goals without any distractions. List out the tools which help you to detect the negative SEO attack today!
MadToKnow Soon to be Exalted Among the Top Digital Marketing Agencies in India Says GoodFirms
MadToKnow wins GoodFirms attention for delivering excellent online marketing services. Hence, it is soon expected to grab a position among the top digital marketing agencies in India.
One of the highly regarded Internet Marketing Agency, MadToKnow traces its roots back in 2013 when it was established by young technowizards at the silicon valley of India – Bangalore. Apart from online marketing, MadToKnow knows its all- website designing and development, search engine optimization, social media marketing, programmatic advertising and provides extraordinary consultation to its clients on how to promote their online business. It is equally good in auditing too.
Not being limited to Bangalore, India, the company has served clients from all over the globe: USA, UK, Australia, and Dubai. Mainly these clients are blooming startups, industries from educational, healthcare, real-estate and E-commerce sectors.
About GoodFirms’ Elements of Research
The research and review process at GodFirms aims at bridging the gap between the service seekers and service providers in this competitive digital era. Basically, the research process of GoodFirms includes ranking the registered companies with the help of certain predefined parameters.
These predefined set of three parameters include Quality, Reliability, and Ability.
Such rankings boost the prestige of the company among their clients helping them to find the company relevant to the services it requires.
With the help of these parameters, services offered by MadToKnow in digital marketing, web designing, and search engine optimization have been analyzed as underneath.
Digital marketing is the forte of MadToKnow. The digi-marketers at the firm are erudite certified and well experienced. Once having made sure that their proven tactics on online marketing have been compiled and implemented, they see to it that their these innovative and obligatory strategies pull the customers towards the site. They further make sure that then the clients’ businesses work on self-mode with fewer efforts. Their main aim then rests upon providing better conversion rates of site viewers to clients by helping generate higher genuine traffic.
Hence, scholarly researchers at GoodFirms believe that this passionate team of young enthusiastic internet marketers is soon expected to lead the firm MadToKnow among the top digital marketing agencies in India at GoodFirms.
A well-trusted web designing firm of Bengaluru wins the confidence of its clients by assisting them with creative custom designed websites and that too at an affordable rate. With their flawless designs, they have helped businesses mark an international presence and flourish in the global market. The first-rate web designers of this firm are masters in web designing platforms like WordPress, Joomla, Magento, HTML and PHP and are ace in logo designing and branding.
Dealing with a wide range of clientele belonging from diverse industries, they have become experts at leveraging the power of the internet.
This and a few other factors helping MadToKnow thrive in this design industry lead it among the best web design companies in Bengaluru at GoodFirms.
With the knowledge of 100% white hat SEO services, MadToKnow offers its clients with great SEO tactics leading them to the first page of the search engine. Experts at the firm target relevant keywords to increase the visibility of the site to genuine customers. The organic traffic generated brings in a good amount of revenue. Moreover, their auditing reports have been successful in easing the performance of their clients by increasing site performance. Their inbound and outbound link building has helped in generating more backlinks to the clients’ sites.
This kind of amazing service extended for search engine optimization is soon anticipated to lead MadToKnow among the SEO companies in India at GoodFirms.
Washington, D.C. based GoodFirms is a maverick B2B research and reviews firm that aligns its efforts in finding the top Digital Marketing and Web Development companies delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.
About the Author
Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C. based B2B Research Company, which bridges the gap between service seekers and service providers. Anna’s current role lingers her to shape every company's performance and key attributes into words. She firmly believes in the magic of words and equips new strategies that work, always in with ideas, something new to carve, and something original to decorate the firm's identity.
How To Start A Online Business in India - Discover Today !
You are here because you want to grab the best possible ideas about how to start a business in India. So, I have a question for you. Are you ready to work hard and learn from your own failures consistently? You just have only one chance to build a successful business in this highly competitive market. Let me be very frank with you! We cannot avoid competition in any industry or business market. Wherever you go competition follows you. In this blog post, we have come with the business ideas which you can start without major investment. Go through and implement each of the tips we suggest you. You need the basic knowledge of what digital marketing is all about. So that it will be easy for you to better understand.
What is Digital Marketing?
Digital Marketing is the process of helping businesses promote their products or services through proven internet channels. As a result, they will be able to generate leads and conversions by leveraging the power of the internet. There are many services which come under digital marketing like search engine optimization, social media marketing, Google AdWords paid campaigns, content marketing, Website design, auditing and consultation.
Things To Know About How To Start A Small Business In India
- Do not leave your current job before experimenting. By doing so, you will not have any worries about livelihood. However, you need to work hard to set the things right along with the regular job. Practically, this multitasking idea will not go smoothly and one has to struggle a lot to get the right path. On the other hand, it is safe to choose this option when you have too many responsibilities. I have the well-defined ways you can give a try. All my clients have done it successfully. I have explained it in the next point.
- Develop Your Business Plan: Based on my personal experience, here is an example you can refer to. You can build a plan for digital marketing service business. This is the most successful business model you can try because of the presence of high demand in the industry. The services help businesses to grow the online brand through social media marketing and search engine marketing techniques. Plan how much you are going to charge for each of the services. What will you promise to the clients? How are you different from the competitors. Include answers to all these questions in your business plan.
- Decide You Role: Do you want to start offering digital marketing services as a freelancer, full-time employee, or agency? Generally, beginners start as a part-time freelancer along with their regular job or college and then expand to bigger areas. However, there are many more expansion ideas such as starting your own e-commerce store, premium membership sites, etc. You can get in touch with our internet marketing consultants to learn more.
- Do Competitor Analysis: Check what your competitors are doing around you. Where should you focus so that you will stand out in the crowd? This forms the most important step in attracting your future clients. Probably, you can make some variations in terms of pricing packages, social proofs, or niche industry. You will know only when you start comparing.
- Do some experimentation and test results: Once you complete with the business planning, give some time for testing. In this case, you can build your own website and implement the strategies you learned. Once you start seeing the result, the actual battle starts. Approach the clients by showing up the results you got.
- Find economical learning opportunities: There is a lot of tendency for a newbie to think of getting into some training institute by paying large fees. If you want to start an online business, you need a mentor but not a training institute. In addition, you can search for training platforms who help you experiment lots of stuff and guide you through every stage of building a strong portfolio. It can be a company providing digital marketing services to businesses who are willing to help you build a portfolio. You can give a try with MadToKnow Today and make an enquiry.
How To Start A Business In India Without Money – Expansion Ideas
Let’s assume that you have to get started with your online business by offering digital marketing services. But, you cannot rely only on one basic business plan. Am I right? So here are the ways in which our clients have expanded further in the online business industry.
- Build an E-Commerce Store with your basic digital marketing skills.
- Start a niche specific blogging website and monetize the same.
- Develop a premium membership website and earn from annual membership programmes.
- Start online courses and teach what you have learned as well as implemented.
- Start a digital magazine where people would buy monthly copies from you.
These are just a few ideas you can opt for expansion. The list is big and customized as per your online business requirements. Moreover, we need to test your strengths and weaknesses to help you go with one particular expansion idea. I hope that you got a good answer to your question – How to start a online business in India.
How to start a Business In India – What is the Minimum Investment To Make?
After learning about how to start a online business in India, you might be thinking about the investment requirement. You will need a basic amount of 4000 INR to own a website. If you are not aware of what exactly is a website, you can learn more here. The website is a mandatory investment because you need it to implement all your digital marketing strategies. Also, it serves as your portfolio and social proof of expertize. After reading this blog, if you have any questions, contact our team of experts so that they help you in framing the right direction for the next move.
Importance Of Digital Marketing in Education Industry - 2019 Strategy
In this blog post, we are presenting you the impact of digital marketing on the education industry in 2019. Have you ever wondered how to reap benefits by implementing digital marketing for the education sector? In the recent press release of indiacsr, it is stated that there are about 1.5 million schools and 700 universities in India. In spite of this huge number, the rural areas lag behind in terms of high-quality education delivery. So, how can the well-developed education institutes deliver their quality education to unreachable rural areas too? On a similar note, there are many challenging areas in which education industry can expand. We have listed the same to show how digital marketing for an educational institute can be a fortune in 2019.
Few Thoughts About How To Attract Students To Your Institutes
Adapt to the new changes according to what 21st century is expecting from educational sector. As per our analysis, it is very difficult to gain the credibility in market without a basic website presence. To continue, a website without an authoritative brand will have minimal value. How will people find your website or information about your institute? Brochure, poster, banners, etc are offline marketing elements. It will take care of the offline market. What about your audience depending on online media such as google search engine, Facebook, etc? This is where the search for digital marketing agency for education industry come into picture.
3 Key Reasons Why You Need Educational Online Marketing
1. Online Distant Education
When you have a great team of teachers, lecturers, or professors it means you can make great use of digital marketing techniques and invest in online distant education. Education is a highly competitive sector when marketing is considered. Do you agree? You can overcome by executing things which your competitors have not yet started. Nowadays, students are expecting to take up online courses and upgrade their knowledge. Do not forget the key point here. Students take up these extra courses along with their regular education stream. (school, bachelor’s degree, or post graduation degree). Unfortunately, education institutes in India are not focusing on this aspect. Majority of the students are enrolling in the online courses from websites like Udemy, Coursera, and edX. These websites are providing amazing courses for students to expertize in the wide range of subjects.
Being the best digital marketing agency in Bangalore, we suggest educational institutes to implement online education blog portals. You own a large pool of students who wish to make a better career. Also, there are students from underdeveloped areas looking for a good education. Reach out to them and expand your education business with the help of digital marketing.
2. Educational Products and Events
Since you have the expertize and subject matter experts in your institute, another great idea is to develop products. It can be educational digital products like pen drives or ebooks. It can also be physical products/ like books or events like meetups, seminars, etc. Suppose you want to introduce a new program, you can call the target audience for an event through digital marketing campaigns. There are examples where subject matter experts have sold thousands of ebook copies. You can build brand awareness when you own the authority in terms of such products or events. Building an online brand is easy when you own original content as mentioned above. Digital marketing experts mention that having a digital presence brings a lot of value in the educational sector.
3. Career Guidance
Every year you will grow your alumni database. When you build an online source for career guidance, not only present students but also the alumni will stick to your institute forever. Career guidance is the life long process and do not end once the candidate gets a job. You can own a blogging platform and then grow your audience base. This digital marketing strategy helps you attract the upcoming students in your alumni network, sell your products, event tickets, and online courses (as above). It is an amazing opportunity to expand your business by providing value in return.
Check How Your Competitors Have Already Implemented Digital Marketing Strategies
Most of your competitors have adopted the right marketing mix that includes traditional banner ads and digital marketing strategies. In 21st century, if you do not go online consider it now. What will be the effect when at least one of the following happens? It can be similar to anybody who is searching for the respective education institutes. The below instances are just explained considering the importance of digital marketing in education industry. Apply the same concept to your institute and then understand.
- What happens when a student searches on google “Best MBA College in India” and your institution comes on the first page results. Immediately, students start visiting your website and make enquiries about your programs.
- What happens when a parent search for “Top CBSE School in Bangalore”, your school appears on first page of google. You will start getting leads and enquires.
- What happens when a student come accross a blog/article explaining about the list of extra curriculum courses that can boost his/her career? He will be happy to take up the program in your institute because he/she finds you promising in helping them build a great career.
- What happens when they find your institute’s event advertisement about career opportunities after PUC on Facebook ? Parents and students flush into the event and will be ready to consider your institute for admissions. That’s one way in which you can use social media marketing.
The above list is just a few number of examples we picked up to help you understand the digital marketing strategy for educational institutes. At MadToKnow, we have helped businesses to build a remarkable online brand through various services like:
- Website Design & Development Services
- Search Engine Optimization Services
- Search Engine Marketing Services
- Social Media Marketing Services
- Auditing & Consultation Services
- Programmatic Advertising
It’s the right time for you to decide about choosing the right education marketing company for your business. This is the golden era for education industry to start working on implementing the right set of digital marketing services that best suits your business. Make sure to reach the maximum possible number of parents and students before your competitors does. Have any questions to ask? Our team of digital marketing experts will help you to get a better understanding. We known as the trusted digital marketing companies in Bangalore look forward to help you expand online and create remarkable presence.
My Journey From Zero To Professional Freelance Content Writer
In the year 2013, I was pursuing my engineering degree. Let me admit frankly that I absolutely had no idea about being a freelance content writer. Since those were the time we were working hard to find an innovative project idea, I came across 3D printing technology. The whole concept fascinated me. One of my close friends suggested me to write blogs about 3D printing technology. So that it would be the star element of CV while finding a job in the near future.
Phase 1: First time I learned about blogging and freelance content writer job?
Initially, I did not take my friend’s advice seriously. My interest was totally towards the 3D printing technology. As a result, I consumed a lot of knowledge and every industry trend was at the tip of my tongue. After almost 4 months, my friend reminded me about his blogging advice. Alright! It was the time to explore what’s blogging.
Time to learn what is blogging.
It took a couple of hours for me to grasp the overview of blogging. Of course, I did not go too deep on the technical aspect of blogging, search engine optimization, keyword research, digital marketing, etc. Keeping the basics in mind, I decided to share my knowledge about 3D printing technology. But how and where? This is my next question!
Time to learn what is website, domain, and hosting.
To start with blogging, one needs to decide the right internet platform. It can be third-party sites like Blogspot or own website. Initially, I decided to get started with Blogspot but I was stopped by my friend from the computer science department. He admitted to help me out with WordPress website development and also will be using it as his college mini project. However, I was completely okay with this idea.
Now, I had to choose a domain name for the website. So, without thinking much I said let it be something related 3D printing. He researched for all the available domain names and gave me a list of options. We decided it to be www.grab3dprintingknowledge.com. (Now, the domain is no longer existing under my authority!) Within a week’s time, the WordPress website with a decent design was ready. He gave me the ID and password credentials for WordPress login. In addition, helped me to understand how to write blog posts in WordPress. Trust me! It was so easy to learn. I was ready to write the next day.
Time to start writing blogs.
The first thing I did was listing out all the topics I learned about 3D printing. Without a second thought, I began writing one after the other. In the span of 10 days, 30 blogs were ready. I just did not bother about any technical stuff and all my knowledge got transformed into a written document under different headings. That’s it! I never knew that every professional freelance content writer must begin his or her career by having a set of high-quality blogs.
I had no clue about what to do next!
The only thing I had in mind was to use my blogging site as a portfolio for my job search. However, I started applying for jobs with this portfolio in hand. Something went wrong and did not get an expected response from the companies. Almost in the mid of 2013, I got a mail from a robotic training center. The summary of the mail was like this –
I came across your blogging website and profile from Naukri. As of now, we are not dealing with the R&D projects of 3D printing in India. But, we are using 3D printing technology for supporting our robotics training classes.
After looking at your interest in the domain, we have a job opening for website content writer. Reply to this mail if you are interested to take up this opportunity.
I had applied for the job in R&D department but I received an unexpected opportunity!
Phase 2: My Decision Of Taking Up Career In Freelance Writing Jobs
After I received the mail, the first thing I did was intense research on job opportunities in the 3D printing industry in India. The moment I realized the scope was too low, I opened up for the freelance writing jobs opportunity and replied with YES to the mail. That was the first step in my freelance content writer profession. If you are thinking how to be a freelance writer then my suggestion is – choose your subject of interest or niche as a first step. If you do this, it will be easy to find online writing jobs. In my case, 3D printing was my subject of interest which was the primary reason to get a job. Of course, you can expand the number of interests. But, make sure you begin with one.
My actual start as a professional freelance content writer
I was still pursuing my bachelor’s degree when I received website content writer opportunity from robotics training company. So, I use to work for them in part-time. It was not possible for me to explore the technical side of the content writing career. As days passed by, I decided to take up this career seriously. Consequently, I needed to prepare my resume for freelance writing jobs online.
How did I prepare for freelance writing jobs?
As I worked for a robotics company, it influenced me to develop an interest in the education niche. So, on the same website, I started writing the blogs on education niche. Since my friend became busy with his academics, I had to learn the basics of WordPress. As a result, I prepared a set of blog posts to showcase my writing skills in the form of a blogging website.
When I researched the qualification required for freelance writing jobs, Most of the companies expected the candidate to have WordPress skills and SEO skills. So, I needed to learn all the required skills to get started as a professional freelance content writer. So, I had to take up a few paid courses and consumed a lot of knowledge from youtube videos. By the time I complete my graduation in the mid-year 2016, I had a well-built resume in hand along with my online portfolio. (WordPress Website).
How I got my first freelance writing job?
I had a decent profile in my hand. So, started applying in freelance websites such as:
Also, I applied on local job portals such as:
For all the newbies out there, I would love to suggest that make your profile look unique and outstanding. The competition is pretty high and employers expect a true talent. Prove that you have the required set of skills smartly. You will definitely land an online writing job.
My Journey from freelance content writer to a full-fledged digital marketing profession
In the month of October 2014, I got a content writing job online from an education product based company. They wanted me to write SEO optimized blogs for their website. I was extremely happy to be part of it. Since the company was too far from my residence location, I was asked to work from home and attend only weekly meetings. This helped me to find other freelance writing jobs to work parallelly.
As a passionate blogger, I started my career in digital marketing as a Freelance SEO Content Writer in 2013. Later from the mid of 2015, I worked as a full-time Content Marketer for 2 companies. In the verge of expanding my knowledge base, I began offering social media marketing services to three clients in my part-time. I got a major breakthrough in my career in 2018 when started my e-commerce store – MenteGifts™. Now, I wishes to share my experience to all the newbies out there along with serving my corporate clients.
Roadmap for you to become a freelance content writer
Here are the steps which you can follow in order to land freelance content writing jobs
1. Pick your subject of interest or niche
2. Choose a domain name
3. Build a simple WordPress blogging website
4. Write high quality and original articles
5. Learn SEO skills
6. Present your portfolio in different job portals and freelance writing platforms
7. Find a client and start your career.
Your Career Expansion Choices
1. Monetize your blogs
2. Start an e-commerce store
3. Get into other domains of digital marketing like social media marketing, paid advertising, affiliate marketing etc
Reference Links for Consultation and Services
[Updated 2019] Proven Digital Marketing Strategies That Boost Your Business Growth
My first question to you! Which set of digital marketing strategies have you picked up for your business? This blog post helps you to understand the most essential online marketing strategies that help your business to grow in 2019. If you have already implemented few, it is the time to check and update as per the new digital marketing trends.
How can you choose the best digital marketing strategies?
To begin with, you can follow the steps below to fix a thoughtful and right digital marketing strategy for your business. However, these steps are just to make you mentally prepared in order to get started.
Step 1: Make sure you understand the current situation of your business. Analyze your strengths and weak points. Learn about your target market and their demographics. What are your competitors good at? What do your competitors do not offer which you can provide? Take a deep dive and know where to hit the market with your digital marketing strategy.
Step 2: Set the specific goals you wish to achieve from digital marketing. Let it not be generic. The goals like getting more sales, increasing the profit, etc will not work anymore. You need to be dead specific. Your goals must be measurable. For instance, you want 10 website enquiries in 1 month. Then you must bring 100 targeted website traffic. With a 10% conversion, you will achieve your objective.
Step 3: Define the action for each goal and decide who will do what. For instance, what should you do immediately to get that 100 targeted traffic? In which channels do you need to promote? How many social media posts you can do per day? Do you have to run any paid promotions? If so, what are the budget and related ROI plan?
Step 4: Record your implementation, observe, and then improvise until you attain expected results. Once you implement, start measuring and get the results, Look what did not work. For instance, your paid promotion did not work as expected. Then should you change the target audience? Or is it something related to the bidding plan? Look through it and work on the same.
So, choose a media or marketing channel in which your target customers will be present. Let it be the combination of 2 to 3 media channels. For instance, the combination of website and Facebook should be a good start for the B2C business model. The main objective of your digital marketing strategy is to reach, educate, and help your customers to make quick purchase decisions.
List Of Digital Marketing Strategies To Grow Your Business
1. Content Marketing
Focus on developing customer-centric, in-depth, and curated content marketing strategy in 2019. Do you want to be loved by google? Then, generate authentic and original content. As studied from a wide range of case studies provided by content marketing institute, we have collected the following points for your reference.
- Make sure to have the list of keywords your target audience is searching for in Google. Use them while developing the content. Always us it in relevance to the context if not you will lose the traffic as well as brand reputation.
- Focus on educating your audience and help them make a better decision. Do not be sales oriented in all your content. Deliver valuable content.
One of the economical tips we suggest at our Digital Marketing Agency is to get a consultation from our industry expert team. Discuss the content marketing best practices 2019 and get the standard checklist and report that can be used by the internal team. Follow the report and start implementation with a clear direction.
2. Video Marketing
There are a lot more new opportunities you can attain through video marketing. With the evolution of social media channels and video editing tools, the businesses have admitted that videos have increased their ROI. So, it is high time to understand the importance of video marketing in 2019. Here are some tips we share with you to implement the best video marketing strategies:
- Embed your informative videos in the emails. It truly impacts the conversion rate. It is observed the there will be an increase in click-through rates (by 60%) when you mix the video with email marketing.
- Add videos to your website and keep the visitors engaged for a long time. This pushes them closer towards the conversion funnel. You can make use of many platforms to embed the videos in your website namely video hubs, spots, embeds, etc.
3. Marketing Automation
Marketing automation is really a necessary element to implement to extract the maximum benefits out of the website visitors. By doing so, you can start spending more time on creativity and innovation instead of repetitive tasks. In addition, you will be able to target prospects from multiple channels. So, you are growing productive! Get started with free marketing automation software and tools.
4. AI Tools
You might have noticed that Artificial Intelligence is the hot topic running all over the internet from the past few years. In addition, AI has made a huge impact on the marketing domain too. At our digital marketing company, we have implemented the AI chatbots to few of our premium clients. In the due course of time, we have observed that the website visitors love to interact when they find such humanized elements on the website. The number of enquiries increased by 40% when compared to the previous month. In turn, it increases the conversion rates.
5. Voice Search Optimization
Nowadays, people are finding it extremely easy to use voice search. So, the main question is – Will it affect your SEO? As a responsible digital marketing company, we need to find a way to deal with this transformation. It is observed that voice search terms are longer than the text. So, we suggest you make use of more long-term keywords in your content. For instance, observe the difference between these to terms:
- Digital marketing service providers in India (When typed)
- Find the Digital marketing services providers for small businesses in Bangalore India (When voice search)
So, now you could easily get the difference of usage right? So, people tend to input more words while speaking than typing. As a result, the use of long tail keywords is definitely recommended. It is crucial to plan for adaption.
6. Multi-Channel Marketing
In simple words, multichannel marketing helps you to be present where your customers are. In this highly competitive era, it is definitely necessary to have multiple presence to grab your customer attention. The customer psychology report says that multichannel customers tend to spend more when compared to single channel users. So, get ready to target tier 1 consumer category through omnichannel approach.
7. Social Media Trends
Among the top social media channels that mainly include Instagram and Facebook, the number of Instagram users are increasing exponentially. So, it is anticipated that ad spend on Instagram and facebook messenger is going to have a great response in 2019. Being the best digital marketing agency, we have started building brand awareness through Instagram along with Facebook for our present clients and they are loving the response. So, what is your social media strategy for the upcoming year?
8.Search Engine Optimization
Here is the list of some important factors you need to focus on while doing SEO for the website. If the question – how to search engine optimize your website is bothering you then here is the answer.
- Make sure you have SSL certificate i.e., https:www.domain.com
- Add question answer snippets to your content.
- Ensure to get reviews since it matters the SERP results.
- Ensure the site is mobile friendly to avoid getting penalized by Google.
- Analyze the speed of your website to avoid getting penalized by Google.
9. Analysis and Reporting
Do not pull your eyes away from data insights. Record the insights from all your marketing channels and analyze it. If you find it difficult, it’s worth spending a few bucks and take help from the Best Digital Marketing Agency. Your data is the asset! So, learn to analyze it or get it done from industry experts for your business. It is a one-time investment.
In the midst of reaching out to the target audience, convincing them, getting more leads, businesses tend to maintain genuine nature. If you balance the sales pitch and authenticity in your marketing approach, then you can easily stand out from your competitors’ list. So, start getting noticed by your target market!
We have listed the major digital marketing strategies to be implemented in 2019. All of these strategies are genuinely experimented on our website as well as our clients’ website before putting in front of you. In case you need any customized consultation, get in touch with our internet marketing consultant today.
How MadToKnow - Digital Marketing Agency Can help you Grow your Business?
- MadToKnow works with clients of B2B and B2C Industries. We have our clients from Construction & Real Estate, Design & Development, Healthcare Industries, Entertainment & Media Advertising Industries, E-Commerce and Startups etc. On the basis our your target industry, we plan our digital marketing strategy for your brand.
- Our services are tailor made which means you can choose your package as per you needs. You can choose between our Organic Package, Paid Package, Auditing & Consultation Package and start your business marketing with us.
- We provide a Single Point of Contact to all our clients. From the starting of the project to the termination, you can ask any of your queries to the concerned either by call or mail during the business hours and expect a reply within 2-3 hrs.
- Apart from Digital Marketing, we also have our own Local E-Commerce Store, A domestic E-Commerce Store and an International E-Commerce Store so we understand what a business really need to sell their product in India or Global.
- We use Professional Tools on the Market to research, analyse and develop strategies for your business. Remember, there are Free Tools too, but we believe in Quality and Optimization.
- Get regular updates on your competitors and their marketing strategy by which you can also improve on your business and we help you to get better results.
- We follow 100% White Hat SEO Techniques, Google Verified Algorithms to promote your content. We do not link or initiate SPAM backlinks, content by which you might get a penalty in the future. Your brand is our brand and we will provide you with strategies that we create for ours and others.
OUR SMART GOALS
- Set Real Time Goals that can be achieved
- Make use of Measurable Medium to track
- Attain the Goals using valid techniques
- Realistic, Honest and 100% satisfied work
- Time bound work with Exact Deadline : Commitment
OUR COMMITMENT GOALS
- Traffic to the Website
- Bring Quality Content
- Lead Nurturing & Google Result
- Competitive Tackle
Before you start off with Finalising Agreements and Rates with your Digital Marketing Agency. Make sure that they provide you with the faults already on your website. Ask your digital marketing service agency to provide you with a Free Consultation for your Brand.
Schedule a Meeting on Skype – [email protected]adtoknow.com | #MADTOKNOW