[Updated 2019] Proven Digital Marketing Strategies That Boost Your Business Growth
[Updated 2019] Proven Digital Marketing Strategies That Boost Your Business Growth
My first question to you! Which set of digital marketing strategies have you picked up for your business? This blog post helps you to understand the most essential online marketing strategies that help your business to grow in 2019. If you have already implemented few, it is the time to check and update as per the new digital marketing trends.
How can you choose the best digital marketing strategies?
To begin with, you can follow the steps below to fix a thoughtful and right digital marketing strategy for your business. However, these steps are just to make you mentally prepared in order to get started.
Step 1: Make sure you understand the current situation of your business. Analyze your strengths and weak points. Learn about your target market and their demographics. What are your competitors good at? What do your competitors do not offer which you can provide? Take a deep dive and know where to hit the market with your digital marketing strategy.
Step 2: Set the specific goals you wish to achieve from digital marketing. Let it not be generic. The goals like getting more sales, increasing the profit, etc will not work anymore. You need to be dead specific. Your goals must be measurable. For instance, you want 10 website enquiries in 1 month. Then you must bring 100 targeted website traffic. With a 10% conversion, you will achieve your objective.
Step 3: Define the action for each goal and decide who will do what. For instance, what should you do immediately to get that 100 targeted traffic? In which channels do you need to promote? How many social media posts you can do per day? Do you have to run any paid promotions? If so, what are the budget and related ROI plan?
Step 4: Record your implementation, observe, and then improvise until you attain expected results. Once you implement, start measuring and get the results, Look what did not work. For instance, your paid promotion did not work as expected. Then should you change the target audience? Or is it something related to the bidding plan? Look through it and work on the same.
So, choose a media or marketing channel in which your target customers will be present. Let it be the combination of 2 to 3 media channels. For instance, the combination of website and Facebook should be a good start for the B2C business model. The main objective of your digital marketing strategy is to reach, educate, and help your customers to make quick purchase decisions.
List Of Digital Marketing Strategies To Grow Your Business
1. Content Marketing
Focus on developing customer-centric, in-depth, and curated content marketing strategy in 2019. Do you want to be loved by google? Then, generate authentic and original content. As studied from a wide range of case studies provided by content marketing institute, we have collected the following points for your reference.
- Make sure to have the list of keywords your target audience is searching for in Google. Use them while developing the content. Always us it in relevance to the context if not you will lose the traffic as well as brand reputation.
- Focus on educating your audience and help them make a better decision. Do not be sales oriented in all your content. Deliver valuable content.
One of the economical tips we suggest at our Digital Marketing Agency is to get a consultation from our industry expert team. Discuss the content marketing best practices 2019 and get the standard checklist and report that can be used by the internal team. Follow the report and start implementation with a clear direction.
2. Video Marketing
There are a lot more new opportunities you can attain through video marketing. With the evolution of social media channels and video editing tools, the businesses have admitted that videos have increased their ROI. So, it is high time to understand the importance of video marketing in 2019. Here are some tips we share with you to implement the best video marketing strategies:
- Embed your informative videos in the emails. It truly impacts the conversion rate. It is observed the there will be an increase in click-through rates (by 60%) when you mix the video with email marketing.
- Add videos to your website and keep the visitors engaged for a long time. This pushes them closer towards the conversion funnel. You can make use of many platforms to embed the videos in your website namely video hubs, spots, embeds, etc.
3. Marketing Automation
Marketing automation is really a necessary element to implement to extract the maximum benefits out of the website visitors. By doing so, you can start spending more time on creativity and innovation instead of repetitive tasks. In addition, you will be able to target prospects from multiple channels. So, you are growing productive! Get started with free marketing automation software and tools.
4. AI Tools
You might have noticed that Artificial Intelligence is the hot topic running all over the internet from the past few years. In addition, AI has made a huge impact on the marketing domain too. At our digital marketing company, we have implemented the AI chatbots to few of our premium clients. In the due course of time, we have observed that the website visitors love to interact when they find such humanized elements on the website. The number of enquiries increased by 40% when compared to the previous month. In turn, it increases the conversion rates.
5. Voice Search Optimization
Nowadays, people are finding it extremely easy to use voice search. So, the main question is – Will it affect your SEO? As a responsible digital marketing company, we need to find a way to deal with this transformation. It is observed that voice search terms are longer than the text. So, we suggest you make use of more long-term keywords in your content. For instance, observe the difference between these to terms:
- Digital marketing service providers in India (When typed)
- Find the Digital marketing services providers for small businesses in Bangalore India (When voice search)
So, now you could easily get the difference of usage right? So, people tend to input more words while speaking than typing. As a result, the use of long tail keywords is definitely recommended. It is crucial to plan for adaption.
6. Multi-Channel Marketing
In simple words, multichannel marketing helps you to be present where your customers are. In this highly competitive era, it is definitely necessary to have multiple presence to grab your customer attention. The customer psychology report says that multichannel customers tend to spend more when compared to single channel users. So, get ready to target tier 1 consumer category through omnichannel approach.
7. Social Media Trends
Among the top social media channels that mainly include Instagram and Facebook, the number of Instagram users are increasing exponentially. So, it is anticipated that ad spend on Instagram and facebook messenger is going to have a great response in 2019. Being the best digital marketing agency, we have started building brand awareness through Instagram along with Facebook for our present clients and they are loving the response. So, what is your social media strategy for the upcoming year?
8.Search Engine Optimization
Here is the list of some important factors you need to focus on while doing SEO for the website. If the question – how to search engine optimize your website is bothering you then here is the answer.
- Make sure you have SSL certificate i.e., https:www.domain.com
- Add question answer snippets to your content.
- Ensure to get reviews since it matters the SERP results.
- Ensure the site is mobile friendly to avoid getting penalized by Google.
- Analyze the speed of your website to avoid getting penalized by Google.
9. Analysis and Reporting
Do not pull your eyes away from data insights. Record the insights from all your marketing channels and analyze it. If you find it difficult, it’s worth spending a few bucks and take help from the Best Digital Marketing Agency. Your data is the asset! So, learn to analyze it or get it done from industry experts for your business. It is a one-time investment.
In the midst of reaching out to the target audience, convincing them, getting more leads, businesses tend to maintain genuine nature. If you balance the sales pitch and authenticity in your marketing approach, then you can easily stand out from your competitors’ list. So, start getting noticed by your target market!
We have listed the major digital marketing strategies to be implemented in 2019. All of these strategies are genuinely experimented on our website as well as our clients’ website before putting in front of you. In case you need any customized consultation, get in touch with our internet marketing consultant today.
How MadToKnow - Digital Marketing Agency Can help you Grow your Business?
- MadToKnow works with clients of B2B and B2C Industries. We have our clients from Construction & Real Estate, Design & Development, Healthcare Industries, Entertainment & Media Advertising Industries, E-Commerce and Startups etc. On the basis our your target industry, we plan our digital marketing strategy for your brand.
- Our services are tailor made which means you can choose your package as per you needs. You can choose between our Organic Package, Paid Package, Auditing & Consultation Package and start your business marketing with us.
- We provide a Single Point of Contact to all our clients. From the starting of the project to the termination, you can ask any of your queries to the concerned either by call or mail during the business hours and expect a reply within 2-3 hrs.
- Apart from Digital Marketing, we also have our own Local E-Commerce Store, A domestic E-Commerce Store and an International E-Commerce Store so we understand what a business really need to sell their product in India or Global.
- We use Professional Tools on the Market to research, analyse and develop strategies for your business. Remember, there are Free Tools too, but we believe in Quality and Optimization.
- Get regular updates on your competitors and their marketing strategy by which you can also improve on your business and we help you to get better results.
- We follow 100% White Hat SEO Techniques, Google Verified Algorithms to promote your content. We do not link or initiate SPAM backlinks, content by which you might get a penalty in the future. Your brand is our brand and we will provide you with strategies that we create for ours and others.
OUR SMART GOALS
- Set Real Time Goals that can be achieved
- Make use of Measurable Medium to track
- Attain the Goals using valid techniques
- Realistic, Honest and 100% satisfied work
- Time bound work with Exact Deadline : Commitment
OUR COMMITMENT GOALS
- Traffic to the Website
- Bring Quality Content
- Lead Nurturing & Google Result
- Competitive Tackle
Before you start off with Finalising Agreements and Rates with your Digital Marketing Agency. Make sure that they provide you with the faults already on your website. Ask your digital marketing service agency to provide you with a Free Consultation for your Brand.
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