Importance Of Digital Marketing in Education Industry – 2019 Strategy
Importance Of Digital Marketing in Education Industry - 2019 Strategy
In this blog post, we are presenting you the impact of digital marketing on the education industry in 2019. Have you ever wondered how to reap benefits by implementing digital marketing for the education sector? In the recent press release of indiacsr, it is stated that there are about 1.5 million schools and 700 universities in India. In spite of this huge number, the rural areas lag behind in terms of high-quality education delivery. So, how can the well-developed education institutes deliver their quality education to unreachable rural areas too? On a similar note, there are many challenging areas in which education industry can expand. We have listed the same to show how digital marketing for an educational institute can be a fortune in 2019.
Few Thoughts About How To Attract Students To Your Institutes
Adapt to the new changes according to what 21st century is expecting from educational sector. As per our analysis, it is very difficult to gain the credibility in market without a basic website presence. To continue, a website without an authoritative brand will have minimal value. How will people find your website or information about your institute? Brochure, poster, banners, etc are offline marketing elements. It will take care of the offline market. What about your audience depending on online media such as google search engine, Facebook, etc? This is where the search for digital marketing agency for education industry come into picture.
3 Key Reasons Why You Need Educational Online Marketing
1. Online Distant Education
When you have a great team of teachers, lecturers, or professors it means you can make great use of digital marketing techniques and invest in online distant education. Education is a highly competitive sector when marketing is considered. Do you agree? You can overcome by executing things which your competitors have not yet started. Nowadays, students are expecting to take up online courses and upgrade their knowledge. Do not forget the key point here. Students take up these extra courses along with their regular education stream. (school, bachelor’s degree, or post graduation degree). Unfortunately, education institutes in India are not focusing on this aspect. Majority of the students are enrolling in the online courses from websites like Udemy, Coursera, and edX. These websites are providing amazing courses for students to expertize in the wide range of subjects.
Being the best digital marketing agency in Bangalore, we suggest educational institutes to implement online education blog portals. You own a large pool of students who wish to make a better career. Also, there are students from underdeveloped areas looking for a good education. Reach out to them and expand your education business with the help of digital marketing.
2. Educational Products and Events
Since you have the expertize and subject matter experts in your institute, another great idea is to develop products. It can be educational digital products like pen drives or ebooks. It can also be physical products/ like books or events like meetups, seminars, etc. Suppose you want to introduce a new program, you can call the target audience for an event through digital marketing campaigns. There are examples where subject matter experts have sold thousands of ebook copies. You can build brand awareness when you own the authority in terms of such products or events. Building an online brand is easy when you own original content as mentioned above. Digital marketing experts mention that having a digital presence brings a lot of value in the educational sector.
3. Career Guidance
Every year you will grow your alumni database. When you build an online source for career guidance, not only present students but also the alumni will stick to your institute forever. Career guidance is the life long process and do not end once the candidate gets a job. You can own a blogging platform and then grow your audience base. This digital marketing strategy helps you attract the upcoming students in your alumni network, sell your products, event tickets, and online courses (as above). It is an amazing opportunity to expand your business by providing value in return.
Check How Your Competitors Have Already Implemented Digital Marketing Strategies
Most of your competitors have adopted the right marketing mix that includes traditional banner ads and digital marketing strategies. In 21st century, if you do not go online consider it now. What will be the effect when at least one of the following happens? It can be similar to anybody who is searching for the respective education institutes. The below instances are just explained considering the importance of digital marketing in education industry. Apply the same concept to your institute and then understand.
- What happens when a student searches on google “Best MBA College in India” and your institution comes on the first page results. Immediately, students start visiting your website and make enquiries about your programs.
- What happens when a parent search for “Top CBSE School in Bangalore”, your school appears on first page of google. You will start getting leads and enquires.
- What happens when a student come accross a blog/article explaining about the list of extra curriculum courses that can boost his/her career? He will be happy to take up the program in your institute because he/she finds you promising in helping them build a great career.
- What happens when they find your institute’s event advertisement about career opportunities after PUC on Facebook ? Parents and students flush into the event and will be ready to consider your institute for admissions. That’s one way in which you can use social media marketing.
The above list is just a few number of examples we picked up to help you understand the digital marketing strategy for educational institutes. At MadToKnow, we have helped businesses to build a remarkable online brand through various services like:
- Website Design & Development Services
- Search Engine Optimization Services
- Search Engine Marketing Services
- Social Media Marketing Services
- Auditing & Consultation Services
- Programmatic Advertising
It’s the right time for you to decide about choosing the right education marketing company for your business. This is the golden era for education industry to start working on implementing the right set of digital marketing services that best suits your business. Make sure to reach the maximum possible number of parents and students before your competitors does. Have any questions to ask? Our team of digital marketing experts will help you to get a better understanding. We known as the trusted digital marketing companies in Bangalore look forward to help you expand online and create remarkable presence.